Back to Annual Meeting Page		American Public Health Association 133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA

Abstract #112927

Veronica L. Carlisle, MPH¹, Kacey Hanson, MPH¹, Meredith Jarblum², Ayana Mangum², Laura Linnan, ScD³, Karen Hye-cheon Kim, PhD⁴, Kelly Evenson, PhD⁵, and Alice Ammerman, DrPH, RD⁶. (1) Lineberger Comprehensive Cancer Center, CB #7440, Chapel Hill, NC 27599-7440, 919 966-6887, vcarlisl@med.unc.edu, (2) Dept of Health Behavior and Health Education, University of North Carolina at Chapel Hill, CB #7440, Chapel Hill, NC 27599-7440, (3) Dept. of Health Behavior and Health Education, University of North Carolina - CH, CB #7440, Chapel Hill, NC 27599, (4) Health Behavior and Health Education, University of North Carolina at Chapel Hill, 323B Rosenau Hall, CB #7440, Chapel Hill, NC 27599-7440, (5) Epidemiology, University of North Carolina at Chapel Hill, Bank of America Plaza, Suite 306, 137 East Franklin St., Chapel Hill, NC 27514, (6) Department of Nutrition, University of North Carolina at Chapel Hill, 1700 Airport Road, Chapel Hill, NC 27599

The North Carolina BEAUTY and Health Project is a 4-yr RCT that partners with African American beauty salon owners and their licensed cosmetologists to test two different methods of delivering cancer prevention messages to their customers: targeted health magazines and specialized training for licensed stylists. Primary study outcomes include reducing total calories from fat; increasing fruit/vegetable intake and increasing physical activity; secondary outcomes focus on cancer screening tests for cervical, breast and colorectal cancer, and obesity. Using social marketing principles, Social Cognitive Theory, as well as formative research results (e.g. observational studies in salons, survey of stylists, focus groups with salon customers), the research team developed a series of seven quarterly health campaigns delivered to each salon that include an overall campaign theme, 3-5 targeted health messages, a communications plan and three campaign deliverables (key messages are embedded in each deliverable): an educational display for the salon, a stylist training workshop, and targeted health magazines mailed to the customer home. This presentation will describe an evidence and theory-linked campaign template, and will provide a “show and tell” for the seven campaigns delivered over the two year intervention period. Process evaluation data from two sources will be shared: customer feedback on each campaign gathered from a one-page “What Do You Think?” form left in each salon; and, observational data gathered from trained staff who record “health talk” and specific campaign messages discussed during observed conversations between stylists-customers. Implications for future salon-based intervention development will be shared

Learning Objectives:

• part of a panel (submitted to S.Radius)

Keywords: Health Communications, Health Disparities

Presenting author's disclosure statement:

I wish to disclose that I have NO financial interests or other relationship with the manufactures of commercial products, suppliers of commercial services or commercial supporters.