Back to Annual Meeting Page		American Public Health Association 133rd Annual Meeting & Exposition December 10-14, 2005 Philadelphia, PA

Abstract #117273

Mary Story, PhD, RD, School of Public Health, University of Minnesota, 1300 South Second Street, Suite 300, Minneapolis, MN 55454, Lloyd J. Kolbe, PhD, Department of Applied Health Science, Indiana University, 1025 East 7th Street, HPER 116, Bloomington, IN 47405-7109, J. Michael McGinnis, MD, MPP, Institute of Medicine, The National Academies, 500 Fifth Street, NW, Keck 864, Washington, DC 20001, Vivica Kraak, MS, RD, Food and Nutrition Board, Institute of Medicine, 500 Fifth Street, NW, Washington, DC 20001, (202) 334-2928, vkraak@nas.edu, and Jennifer Gootman, MA, Food and Nutrition Board, Institute of Medicine, The National Academies, 500 Fifth Street, NW, Keck 734, Washington, DC 20001.

The Institute of Medicine (IOM) Committee on Food Marketing and the Diets of Children and Youth is charged with undertaking a comprehensive study of the effects of food marketing on the diets and health of children and youth in the United States, including the characteristics of effective marketing strategies to promote healthy food and beverage choices. The committee is assessing what is known about the scope, amount, venues, and types of food and beverage products marketing to children and youth; conducting a comprehensive review of the available evidence about the extent to which this marketing affects their eating patterns, diet quality, and diet-related health; synthesizing lessons learned from relevant research and experience from other marketing-oriented health promotion efforts; identifying gaps in the knowledge base; and reviewing the issues and strategic options for public policy and private stakeholders to promote public and commercial marketing strategies that foster healthy food and beverage choices by children and youth. IOM committee members will present the report's findings and recommendations with a focus on the state of understanding about the cumulative and synergistic impacts of integrated marketing on the diets and health of U.S. children and youth. The committee will also discuss the range of strategies that can be used by public and private stakeholders to foster healthy food and beverage choices, related costs, and appropriate evaluation indicators.

Learning Objectives:

• • Describe the scope, amount, venues, and types of food and beverage products marketing to children and youth.
• • Understand the extent to which marketing exposure affects the eating patterns, diet quality, and diet-related health of children and youth.
• • Identify research gaps in marketing and children’s diet and health.
• • Understand the range of strategies that can be used to foster healthy food and beverage consumption by children and youth.
• • Discuss how the IOM committee recommendations relate to the APHA 2003 Policy Statement on food marketing and advertising directed at children and adolescents.

Keywords: Marketing, Children and Adolescents

Related Web page: www.iom.edu/kidsfoodmarketing/

Presenting author's disclosure statement:

I wish to disclose that I have NO financial interests or other relationship with the manufactures of commercial products, suppliers of commercial services or commercial supporters.