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APHA Scientific Session and Event Listing

Recorded presentation

Cheryl Holt, PhD¹, Theresa Wynn, PhD¹, Leonardo Stroud, MD, MPH², Sanford Jeames, BS³, Francine Huckaby, BS, MPH⁴, Mark Litaker, PhD⁵, Virgil Simons, MBA⁶, Joanice Thompson, BSM¹, Ivey Lewis, MAE¹, and Penny Southward, BS¹. (1) Division of Preventive Medicine, Univ. of Alabama, Birmingham, 1717 11th Ave. South, Medical Towers, Suite 641, Birmingham, AL 35205, 205-934-2816, cholt@uab.edu, (2) Division of Cancer Prevention and Control, Centers for Disease Control and Prevention, 4770 Buford HWY NE, Atlanta, GA 30341, (3) HSF- Urology, Univ. of Alabama, Birmingham, TKC 5th, Birmingham, AL 35294, (4) School of Public Health, Univ. of Alabama, Birmingham, 1530 3rd Avenue South, LNB 1081, Birmingham, AL 35294, (5) Diagnostic Sciences, Univ. of Alabama, Birmingham, 1530 3rd Avenue South, LHRB 134, Birmingham, AL 35294-0007, (6) The Prostate Net, 835 Summit Avenue, Hackensack, NJ 07601

For prostate and colorectal cancers, African American men continue to die at alarmingly higher rates than their counterparts. Colorectal cancer can be prevented by removing precancerous polyps. For prostate cancer, men are encouraged to make an informed decision regarding screening based on their risk profile, beliefs, and values. The objective of this community-based project is to utilize local barbershops as a venue to implement and evaluate a targeted cancer communication intervention designed to increase prostate and colorectal cancer awareness and promote colorectal cancer screening and informed decision making about prostate cancer screening among African American men. In this community, barbershops are viewed as sources of information, community action, and socialization. By partnering with local barbershops, we developed a culturally appropriate intervention that the barbers can implement with their clients in a way that is not disruptive to the shop business, is respectful to the clients and their privacy, and is not a burdensome amount of material to read. In partnership with an Advisory Panel comprised of local barbers, shop owners, clients, and cancer survivors, the intervention was developed based on community-based participatory research methods. The Panel first worked with investigators to develop a Community Action Plan, which served as a roadmap to guide intervention development. Second, the intervention was developed based on Advisory Panel input, focus groups, and cognitive response testing. Our community partners were actively involved in each step, guiding the development and initial pilot testing of this educational intervention. Implementation and evaluation will follow as next steps.

Learning Objectives:

• 1. Understand the importance and process of working in partnership with the community in intervention development.
• 2. Describe the process by which a Community Action Plan was developed to guide the development of a barbershop-based educational program on cancer early detection.
• 3. Describe the process by which a barbershop-based educational program on cancer early detection was developed and pilot tested in partnership with the community.

Keywords: Cancer Screening, Community-Based Partnership

Presenting author's disclosure statement:

Any relevant financial relationships? No

Recorded presentation