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APHA Scientific Session and Event Listing
Session: Communications Approaches to Achieve Healthy Lifestyles
3044.0: Monday, November 06, 2006: 8:30 AM-10:00 AM
Communications Approaches to Achieve Healthy Lifestyles
Behavior change approaches are vitally important in improving the overall health of individuals and populations. Commercial enterprise invest heavily in marketing and various approaches to encourage people to use their products - whether health giving or not. The four presentations in this session will identify and discuss the potential and relevance of strategically designed, research-based communication interventions in achieving healthy lifestyles. Such communication interventions can help shape and/or change behaviors related to healthy lifestyles, including: 1. Health seeking behavior for preventive measures (breast cancer screening, immunization, etc.); 2. Avoiding behaviors that cause or are associated with harmful health outcomes (drug abuse, alcohol intake during pregnancy, smoking, etc.); 3. Practicing behaviors associated with improved health outcomes (exercise, good nutrition, etc.); and 4. Increasing political support for health related policy agendas. Studies from Armenia, Bangladesh, South Africa and Egypt will be presented covering a range of health issues including smoking, cancer screening among women, and care during pregnancy.
Learning Objectives: At the conclusion of this session, participants (learners) in this session will be able to: 1. Describe some of the social, political and cultural factors affecting lifestyle/health behaviors in selected societies (smoking in Armenia, breast cancer screening in Bangladesh, substance use among pregnant women in SA, and utilization of selected heath services in Egypt) 2. Explain how research related to these social, political and cultural factors was or could be used to develop relevant communication approaches to address healthy lifestyle issues 3. Describe selected communication interventions and their impact on the knowledge, attitudes and behavior of the intended audience(s) related to health behaviors
Moderator(s):Susan C. Krenn
8:30 AMUnderstanding Armenia's elevated smoking rates  [ Recorded presentation ]
Benjamin D. Dobrin, PhD
8:50 AMKnowledge Attitude and Behavior towards Breast Cancer Screening Practice among Women in Dhaka Bangladesh  [ Recorded presentation ]
Rafia S. Rasu, PhD, Bebie J. Selwyn, ScD, Sheikh Shahidullah, MPH, MBBS, Abu J. Faisel, MPH, MBBS
9:10 AMDevelopment of a 'Woman-Held' Health Handbook using Action Research in South Africa  [ Recorded presentation ]
Kirstie Rendall-Mkosi, MPH, Debra J. Jackson, MPH DSc
9:30 AMEffect of Exposure to Health Communication Activities on Awareness of Healthy Behaviors in Menya, Egypt  [ Recorded presentation ]
Dominique Meekers, PhD, Elizabeth Nauman, BA
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by:International Health
Endorsed by:Caucus on Refugee and Immigrant Health; Maternal and Child Health; Public Health Education and Health Promotion
CE Credits:CME, Health Education (CHES), Nursing

The 134th Annual Meeting & Exposition (November 4-8, 2006) of APHA