156187 Using the People and Places Framework to Educate a New Generation of Prevention and Community Health Professionals

Tuesday, November 6, 2007: 2:45 PM

Karen A. McDonnell, PhD , Prevention and Community Health, George Washington University SPHHS, Washington, DC
A. Seiji Hayashi, MD, MPH , Prevention and Community Health, George Washington University SPHHS, Washington, DC
Caroline H. Sparks, PhD , School of Public Health and Health Services, The George Washington University, Washington, DC
Lorien Abroms, ScD , School of Public Health and Health Services, George Washington University, Washington, DC
Amita Vyas, PhD , Department of Prevention and Community Health, George Washington University School of Public Health, Washington, DC
Ed Maibach, PhD, MPH , Center of Excellence in Climate Change Communication Research, George Mason University, Washington, DC
Ayman El-Mohandes, MD, MBBCh, MPH , Department of Prevention and Community Health, Departments of Obstetrics and Gynecology and Neonatology, George Washington University Medical Center, School of Medicine and Health Sciences, Washington, DC
A range of public health professionals are involved in the practice of prevention and community health (PCH). To effectively promote and maintain the health, safety, and development of individuals and communities, PCH practitioners must accomplish two fundamental tasks: identifying the most important determinants of health in the communities in which they operate, and mobilizing diverse resources to mitigate the most important negative determinants and/or cultivate the most important positive determinants of health. We are developing an integrated approach to training the full range of masters-level PCH professionals in the skills necessary to accomplish these tasks. The approach is based on the recently developed People & Places Framework (Maibach, Abroms, Marosits, 2007) which offers us, and our students, many advantages. First, the framework provides a practice-oriented systematic representation of how the people- and place-based elements of an ecological model operate and interact to influence population health. As such, it helps identify the most important targets of PCH intervention. Second, it provides a means of integrating the contributions of diverse PCH professionals into a coherent approach to community-based intervention. And lastly, because the framework provides a straightforward representation of the factors that influence community health, we believe it enhances our ability to effectively engage other stakeholders both inside and outside the health community in contributing to PCH goals. This presentation will specifically describe how the People & Places framework is currently being used to train MPH-level students in health promotion, health communication & marketing, community-oriented primary care, and maternal and child health.

Learning Objectives:
Articulate the basic structure and function of the People and Places Framework. Discuss how the People and Places Framework can be used in the education of PHEHP professionals. Discuss the utility of the People and Places Framework in maternal and child health, community oriented primary care and health communications.

Keywords: Health Communications, Health Education

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.