4252.0 Research Methods in Health Communication

Tuesday, November 6, 2007: 2:30 PM
While those in the field of health communication have been conducting research for years, there are a variety of new and exciting approaches to research specific to health communication. This session will include discussions on several such innovative approaches to health communication research as well as place existing research methods in context with techniques from other fields. Such topics to be covered in this session are perceptual mapping analyses and a comparison of coding methods commonly used in qualitative research.
Session Objectives: At the end of the session, the participant will be able to: (1) Describe the utility of using theory in developing health communication and health behavior interventions; (2) Understand innovative methods of creating and analyzing data for health behavior research; (3) list key theoretical constructs of three social influence models
Marla L. Clayman, PhD, MPH

2:30 PM
Using theory to guide quantitative formative research: A test of three social influence models
Lisa L. Massi Lindsey, PhD, Jenifer Kopfman, PhD and Christine Prue, PhD
2:45 PM
Using the People and Places Framework to Educate a New Generation of Prevention and Community Health Professionals
Karen A. McDonnell, PhD, A. Seiji Hayashi, MD, MPH, Caroline H. Sparks, PhD, Lorien Abroms, ScD, Amita Vyas, PhD, Ed Maibach, PhD, MPH and Ayman El-Mohandes, MD, MBBCh, MPH
3:00 PM
A methodological comparison between coding transcripts and videotapes of focus groups
Gregory Makoul, PhD, Marla L. Clayman, PhD, MPH, Amanda Zick, MA, Jennifer Webb, MA, Kenzie Cameron, PhD MPH and Lance Rintamaki, PhD
3:15 PM
Using fear and efficacy to increase booster-seat use: A field test of a high-threat message
Kelli England Will, PhD, Cynthia S. Sabo, MS and Bryan E. Porter, PhD
3:30 PM
Mapping public perceptions of Avian Flu—a statewide survey: Using perceptual mapping to model perceptions and design health campaign strategy
Thomas F. Gordon, PhD, Sheryl Burt Ruzek, PhD, MPH, Sarah Bauerle Bass, PhD, MPH, Michael Hagen, PhD, Alexandra Hanlon, PhD and Alice Hausman, PhD, MPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion

CE Credits: CME, Health Education (CHES), Nursing