163476 Sustaining a lay health worker training model: Pilot results from the North Carolina BEAUTY and Health project

Wednesday, November 7, 2007: 1:30 PM

LaHoma Smith Romocki, PhD, MPH , Department of Public Health Education, North Carolina Central University, Durham, NC
Laura Linnan, ScD , Department of Health Behavior and Health Education, UNC-Chapel Hill, Chapel Hill, NC
Veronica Carlisle, MPH , Lineberger Comprehensive Cancer Center, UNC-Chapel Hill, Chapel Hill, NC
Joyce Thomas , Cosmetology Department, Central Carolina Community College, Sanford, NC
Morris Boswell , Cosmetology Department, Guilford Technical Community College, Jamestown, NC
The North Carolina BEAUTY and Health project has demonstrated that licensed cosmetologists in beauty salons are able to deliver health promotion messages to their clients and to help influence their health behaviors up to 12 months post-intervention. This new pilot project was designed to explore whether health messages developed in the BEAUTY project could be disseminated to a large number of African-American salons, stylists (and their customers) statewide. Formative data (including classroom observations in 3 beauty schools, 14 structured interviews with beauty school instructors, 17 interviews with salon owners, and 3 focus groups with 22 licensed cosmetologists) were collected from January 2005-March 2006 to determine the feasibility of providing training to stylists in beauty schools. We concluded that working to integrate health promotion materials for stylists in-training was too challenging in beauty schools, given licensing demands and an already intensive curriculum. However, we uncovered information that we believe provided an alternative option to working with beauty schools: Offering courses that would meet the cosmetologists' (annual) continuing education accrediting requirements. In January 2007 “We Do More than Just Hair: Techniques for Advancing Beauty and Health in the Salon” was approved as an 8hr continuing education course for the 12,319 licensed cosmetologists in the state of North Carolina. This presentation will focus on the training materials, marketing and recruitment strategies to enlist 150 licensed cosmetologists in 3 continuing education workshops, pre/post test results and 3 months follow-up to assess knowledge, attitudes, self-efficacy and facilitators and barriers to delivering messages to customers.

Learning Objectives:
1. By the end of the session, participants will be able to assess the effectiveness of an approach to sustain an innovative training model for a lay health worker population. 2. By the end of the session, participants will be able to evaluate marketing strategies for maximizing participation in a continuing education program for a lay health worker population.

Keywords: African American, Lay Health Workers

Presenting author's disclosure statement:

Any relevant financial relationships? No
Any institutionally-contracted trials related to this submission?

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.