5138.0 Reaching the Public Through Different Avenues of Communication

Wednesday, November 7, 2007: 12:30 PM
In the constant search for new, effective mechanisms through which to deliver health education programming, it is imperative that health educators explore novel approaches to communicate health messages. Application of the National Cancer Institute's “Stages of Health Communication” process is an effective way to involve the target audience in intervention development and to insure that health information is communicated appropriately. This session will include two separate presentations on such novel approaches as using beauty salons/barbershops as promising settings to deliver health promotion messages. Other innovative approaches to be discussed in this session include media interventions and the utility of “blogging” to share public health information.
Session Objectives: At the end of the session, the participant will be able to: (1) Understand challenges in reaching diverse populations; (2) Discuss strategies for developing and implementing culturally relevant heath behavior interventions in diverse populations; and (3) Develop communication strategies to motivate young adults to take better care of their health

12:30 PM
Media-directed intervention increases the likelihood of cancer stories in Black newspapers
Sarah A. Betsworth, Douglas A. Luke, PhD, Glen T. Cameron, PhD, Charlene A. Caburnay, MPH and Matthew W. Kreuter, PhD, MPH
1:30 PM
Sustaining a lay health worker training model: Pilot results from the North Carolina BEAUTY and Health project
LaHoma Smith Romocki, PhD, MPH, Laura Linnan, ScD, Veronica Carlisle, MPH, Joyce Thomas and Morris Boswell

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion

CE Credits: CME, Health Education (CHES), Nursing