5075.0 Health Communication and Special Populations

Wednesday, November 7, 2007: 8:30 AM
The presentations in this session describe innovative methods of reaching special populations through health communication strategies. Specific topics include reaching English- and Spanish-speaking women with a social marketing campaign to promote taking multivitamins, using telenovelas as channels for information regarding diabetes prevention among Latinos, measuring the effectiveness of a spiritually-based intervention to increase colorectal cancer screening among African Americans, assisting deaf adults in overcoming barriers to healthcare access, and assessing pictogram-based, medication-specific instructional materials for low SES parents.
Session Objectives: At the end of the session, the participant will be able to: (1) Understand challenges in reaching diverse populations; (2) Discuss strategies for implementing heath behavior interventions in diverse populations; and (3) Examine evidence for developing social marketing materials in consumers’ native languages.

8:45 AM
Reaching Spanish-speaking audiences with diabetes information in a telenovela storyline
Leslie M. Rodriguez, RD, LD, MA, Grace Huang, MPH and Vicki Beck, MS
9:00 AM
Evaluation of a spiritually-based intervention to increase colorectal cancer knowledge and screening among church-attending African Americans and Whites
Cheryl Holt, PhD, Michele Shipp, MD, Mohamad Eloubeidi, MD, Mona N. Fouad, MD MPH, Kristi Britt, BS and Maria Norena
9:15 AM
Results from Two Linguistically and Culturally Appropriate Health Education Interventions for Deaf Adults
Jennifer M. Orsi, MPH, Helen Margellos-Anast, MPH, Toby S. Perlman, PhD, Teri Hedding, MA, Gary Kaufman, MD and Lisa Foster, MA
9:30 AM
Development and implementation of plain language, pictogram-based materials to improve physician/parent communication about medication instructions
Linda van Schaick, MS Ed, Benard Dreyer, MD, H. Shonna Yin, MD, Claudia Aristy, BA, Jill Linnell, BA, Nancy Linn, MFA, Lauren Schwartz, MPH and Alan L. Mendelsohn, MD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Maternal and Child Health

CE Credits: CME, Health Education (CHES), Nursing