4327.0 Communication in Health Behavior Change

Tuesday, November 6, 2007: 4:30 PM
Health Communication is an important component of behavior change interventions. This session contains presentations describing the results of studies utilizing health communication techniques as one component of the intervention. Presentations including a study testing the effects of receiving stage-based tailored print health communications targeting healthy eating and physical activity, as well as testing the effects of using vaccine promotion messages that emphasize these types of other-oriented benefits, compared to messages about the self. One presentation depicts a study analyzing stigma, which is a communication phenomenon involving labeling, manifests itself in altered interpersonal relationships, and its relationship to health behavior (providing social support, reducing risk, seeking diagnosis/treatment) in a community with widespread exposure to highly toxic asbestiforms. In addition, a study examining the impact of patient education using realistic, incremental goal setting to achieve increased self-confidence and subsequent improvements in patient lifestyle and management techniques will also be presented.
Session Objectives: At the end of each session, the participant will be able to: (1) understand challenges to creating successful health behavior change interventions; (2) describe the development, implementation, and evaluation of health behavior change programs; (3) Describe the main effects of framing messages in terms of other-oriented benefits
Marla L. Clayman, PhD, MPH

4:30 PM
Health education interventions for cardiovascular risk reduction in low-income women age 40-64 in West Virginia WISEWOMAN
Irene Tessaro, DrPH, Robin Seabury, Sheila Rye, Lindsey Parker, Donna Riffle and Barbara Fish
4:45 PM
“You'd think she had AIDS:” Stigmatizing responses to asbestos-related disease as a barrier to health behavior
Rebecca J. W. Cline, PhD, Lisa Berry-Bobovski, Tanis Hernandez, MSW, Brad Black, MD, Ann G. Schwartz, PhD, MPH and John C. Ruckdeschel, MD
5:00 PM
Goal Setting and Life Style Changes for Self-Management in Heart Failure Patients with Metabolic Syndrome
Evan M. Ehsani, BS, CHES, Gabriel Anzueto, BS, Ranjita Misra, PhD, Nalini Ramaswami, MD, Ashok Balasubramanyam, MD and Allison M. Pritchett, MD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Women's Caucus

CE Credits: CME, Health Education (CHES), Nursing