178314 Taking It to the Pews: Developing and implementing a church-based HIV education and prevention tool kit

Wednesday, October 29, 2008: 10:30 AM

Jannette Berkley-Patton, PhD , Department of Psychology, University of Missouri-Kansas City, Kansas City, MO
Carole Bowe Thompson, BS , Calvary Community Outreach Network, Kansas City, MO
Eric D. Williams, BA , Calvary Temple Baptist Church, Kansas City, MO
Sandy Wainright , Calvary Community Outreach Network, Kansas City, MO
Andrea D. Bradley-Ewing, MPA, MA , Department of Psychology, University of Missouri- Kansas City, Kansas City, MO
Golden Davis , Mt. Olive Missionary Baptist Church, Kansas City, KS
David Martinez, BA , Department of Psychology, University of Missouri-Kansas City, Kansas City, MO
Sherry Taylor, BA , Department of Psychology, University of Missouri-Kansas City, Kansas City, MO
African Americans represent 13% of the US population, yet they account for 50% of new HIV infections. African American churches are powerful institutions that have direct, ongoing contact with the Black community. However, few HIV education-prevention approaches have been developed for Black churches. Taking It to the Pews (TIPS) is a mobilization initiative which engages African American churches in delivering a user-friendly, culturally-religiously-tailored HIV education-prevention Tool Kit with church and community members. We developed the Tool Kit to increase church capacity to reach these members through natural church activities. To identify these activities and needed Tool Kit materials, a nationwide sample of church leaders (N=121) was surveyed on organizational characteristics, ministries, and outreach activities of their African American churches. Survey findings indicated their churches primarily had: a) three services per week (Sunday morning, Sunday School, Wednesday night); b) multiple communication modes (e.g., pulpit pastoral sermons/comments, responsive readings, bulletin boards); c) ministries for various groups (e.g., youth, singles, couples); and d) several outreach activities (e.g., food, health, school programs). Few of their churches had participated in HIV education-prevention activities. Interviews and focus groups with African American church members provided feedback on the culturally-religiously appropriateness of Tool Kit materials, which included: pastoral materials/activities for church services (sermon and comments guides, procedures to model receiving an HIV test); churchwide educational materials (responsive readings, bulletin boards, brochures); and ministry and outreach group materials (HIV Jeopardy game, discussion guides). Tool Kit implementation findings from 12 churches participating in the TIPS initiative will also be presented.

Learning Objectives:
1. Use formative research methods to identify normal functions in African American churches (e.g., church services, ministries, outreach activities) that may provide outlets for disseminating HIV education and prevention materials 2. Develop a culturally and religously-tailored health communication tool kit for HIV education and prevention in church settings based on findings from formative research 3. Describe evaluation findings on tool kit implementation in churches, feedback from church members, and implications for health communication interventions in African American churches

Keywords: HIV/AIDS, Health Communications

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Principal Investigator on the evaluation of the work presented in the abstract and collaboratively developed the Tool Kit materials with other presenters named on this abstract. This is not a commercial entity. This work was funded by a grant from the Health Care Foundation of Greater Kansas City in Kansas City, MO.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.