Implementing Outdoor Smoke Free Laws Case Study

Implementation of outdoor smoke-free laws presents special challenges that differ from indoor smoke-free laws. This case study presents the popular-with-the-public Marin County “Valentines Day Outdoor Smoke-Free Law” which went into effect February 14, 2007. This ordinance prohibited smoking within 20 feet of all building entrances, outdoor dining, bus shelters, the County Fair, atriums and courtyards, construction sites, and many other outdoor areas where non- smokers could be involuntarily exposed to second hand smoke. The translation of scientific findings into understandable terms helped educate city councils, enforcement officers, judges, business owners, parks and recreation officials and other agents about the need for enactment and enforcement of outdoor smoke free laws. The public became educated about the law through a creative print ad campaign featuring a website designed to publicize the law: www.smokefreemarin.com. The website also included an on-line complaint form. Prior to the law going into effect, each employer and business received a business education kit that included a self sticking entrance decal with the website address. An implementation plan included: (a) education of the public; (b) education of businesses and (c) education of enforcement agents, district attorneys and judges as well as transit authorities and fair officials. Practical problems such as outdoor litter management and funding for outdoor signage were solved through an implementation committee that included public works staff. Evaluation showed that public compliance was high, due to an upbeat media campaign and business education kits, widespread signage and a user friendly website.