P-Process

The P-Process has served as a roadmap for designing, implementing and evaluating behavior change communication programs for over two decades in more than 90 countries and across a wide variety of health and development topics: family planning, HIV/AIDS, safe motherhood, avian and pandemic influenza, safe water, environmental resource management, advocacy and other topics. The five stages – Analysis, Strategic Design, Development & Pretesting, Implementation & Monitoring, and Evaluation & Replanning – provide a framework for systemically planning and executing a communication program. These five stages break the program lifecycle into a concrete series of evidence-based, theoretically informed decision points, reducing guesswork, increasing rigor and improving the likelihood of success. Two additional elements cut across stages of the process: (1) participation – reflecting the integral role of stakeholders and beneficiaries at all stages, and (2) capacity building – indicating importance of sustainability and learning by doing. The P-Process remains central to the technical assistance that the Center for Communication Programs (CCP) provides to governments, NGOs, faith-based organizations, and others in countries around the world. Program planners and evaluators have used it alone or in conjunction with other approaches such as COMBI, PRECEDE-PROCEED, CDCynergy, CREATE, ASAP (Avian & Pandemic Flu Strategic Action Planner) and others. It provides the platform for SCOPE (Strategic Communication Planning & Evaluation), an interactive software planning and training package developed in 1992 by CCP with versions now available in English, French, Spanish and Arabic. This presentation will provide an overview of the P-Process and its many applications.