4054.0 International Models for Strategic Health Communications

Tuesday, October 28, 2008: 8:30 AM
Health communication is a multidisciplinary, strategic and participatory approach to improve health outcomes by encouraging behavioral modification and social behavior change. It is increasingly considered an integral part of most public health interventions. Several international models for health communication interventions focus on this renewed emphasis on health and social behavior change. Such models have been used for audience-specific interventions that have been reaching different populations, communities and stakeholders across geographical borders and cultural boundaries. This session will focus on describing examples of such models and reviewing relevant case studies related to their practical application in planning, implementing and evaluating health communication interventions.
Session Objectives: 1) Identify key elements and theoretical assumptions of select international models for strategic health communications. 2) Discuss best practices and lessons learned from the implementation of such models for health communication interventions in different countries

8:30 AM
Introduction to section
Renata Schiavo, PHD, MA
8:40 AM
Jane Bertrand, PhD, MBA

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: International Health

CE Credits: CME, Health Education (CHES), Nursing