189435 Introduction to section

Tuesday, October 28, 2008: 8:30 AM

Renata Schiavo, PHD, MA , 1) Strategic Communication Resources; 2) New York University, New York, NY
Over the past few decades, health communication has evolved in a multidisciplinary, audience-centered, research-driven, and process-oriented field. These characteristics – and many others – are reflected in many international models for strategic health communication planning, implementation and evaluation. This brief introduction will review some of the key features of health communication in the 21st century as well as highlight how they contribute to establishing overall general principles that may be shared by many of such models.

Learning Objectives:
At the end of this introduction, participants will be able to: 1) List key features of health communication in the 21st century 2) Discuss how such features may affect international models for strategic health communication as well as contribute to establishing some general principles and common threads

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Renata Schiavo, Ph.D., M.A. is a senior health communications consultant and the Founder and Principal of Strategic Communication ResourcesSM, which provides strategic health communications counseling, training, program evaluation and strategic planning counseling only to non-profit health organizations and foundations. She is also an Adjunct Assistant Professor of Public Health at New York University, Steinhardt School, Department of Nutrition, Food Studies and Public Health, where she is on the faculty of the Community Public Health and Global Public Health M.P.H. programs (Courses: Health Communication: Theory and Practice; Cross-Cultural Health Communications). Renata has over 18 years of international healthcare experience, which includes the US, and several countries in Europe, Latin America and Africa. She has had the opportunity to work on staff or as a consultant for non-profit organizations, corporations, communications agencies, universities, research laboratories and governments. Her communication work has focused, in addition to others, on the following health areas: oncology/cancer, HIV/AIDS, malaria, leishmaniasis, CNS disorders/mental health, cardiovascular diseases, women’s health, respiratory diseases, obesity, biotechnology, infectious diseases, childhood immunization, adolescent immunization, flu immunization, global handwashing, kids cancers, Lyme disease and primary nocturnal enuresis. Renata’s fields of expertise include: strategic planning, strategic behavior communications, marketing communications, health communication training, patient and professional communications, constituency relations, public relations, media advocacy, social marketing, audience/market research, pre-testing/field studies, internet-based communications, corporate communications, branding, cross-cultural health communications, reaching vulnerable populations, and strategic partnerships. Renata is a member of the American Public Health Association (APHA), the National Association of Medical Communicators (NAMC), the Public Health Association of New York City (PHANYC) and the Society for Public Health Education and Promotion (SOPHE). She serves as the 2007-2008 Chair of the APHA Health Communication Working Group, as well as on the APHA Governing Council as a representative of the APHA Public Health Education and Promotion section (PHEHP). She is a member of the advisory board of Cases in Public Health Communication and Marketing, an on-line peer-reviewed journal. Renata has also contributed with articles and opinions to the Communication Initiative (CI) and is a member of the COMBI (Communication for Behavioral Impact) Global Technical Network (GTN), which is maintained by the World Health Organization (WHO). She is the author of a book on Health Communication: From Theory to Practice (San Francisco: Jossey-Bass, April 2007) and other publications in the field of health communication.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: International Models for Strategic Health Communications
See more of: Public Health Education and Health Promotion