Oral

The U.S. Department of Labor predicts that employment of health educators is expected to grow by 26 percent in the near future, much faster than average for all occupations. How can professionally trained health educators take advantage of this optimistic job market and best communicate their competencies to employers? This session will present findings of an independent survey employers; key messages and concepts that resonate with employers; and next steps in terms of marketing and branding efforts to communicate the value-added benefits of hiring professionally trained health educators. Following the presentations, three employers representing different settings in which health educators work, will offer responses, feedback and recommendations. A copy of the survey’s executive summary is available at www.cnheo.org.

Session Objectives: This session will empower participants to: 1) Communicate with employers about the unique knowledge and skills that professionally trained health educators bring to the workplace; 2) Advocate to human resource directors and employers in their communities or regions about hiring professionally trained health educators.

CE Credits: CME, Health Education (CHES), Nursing