195891 A Cross Community Tobacco Coalition Process Evaluation Model based on the Strategic Prevention Framework

Tuesday, November 10, 2009

Gail G. Sneden, MA , Department of Kinesiology and Health Education, The University of Texas at Austin, Austin, TX
Alexandra Loukas, PhD , Department of Kinesiology and Health Education, The University of Texas at Austin, Austin, TX
Trina R. Robertson, MA , Department of Kinesiology and Health Education, The University of Texas at Austin, Austin, TX
Penny Harmonson , Tobacco Prevention and Control Program, Texas Department of State Health Services, Austin, TX
Process evaluations allow us to understand how activities contribute to program outcomes. At the community level process evaluation can also be an integral part of an ongoing quality improvement cycle to assist in implementing evidence-based strategies. The literature on coalition function identifies a series of factors that can impact their performance including organizational structure, membership, leadership, training and cultural competency. The National Substance Abuse and Mental Health Administration's Strategic Prevention Framework offers strategies for improving coalition function.

This session examines lessons learned from application of a process evaluation model based on the Strategic Prevention Framework in six Texas communities funded to establish comprehensive tobacco prevention and control coalitions. It will describe how process evaluation findings were used to compare and contrast program implementation across the sites as well as to enhance coalition performance.

The accompanying process evaluation resource guide includes sample evaluation questions, progress measures, data collection instruments and methods, a timeline and sample data displays designed for use by independent, local evaluators.

Learning Objectives:
Review key elements of a process evaluation model and resource guide based on SAMHSA's Strategic Prevention Framework Compare and contrast data displays from a six site, cross community tobacco prevention and control coalition study. Identify lessons learned and implications of findings on enhanced coalition development.

Keywords: Evaluation, Substance Abuse Prevention

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have served as Project Director of Applied Research, Tobacco Prevention and Control under a grant from the Texas Department of State Health Services since the inception of the Texas Tobacco Settlement in 1999. I am the primary author of the 2009 Process Evaluation Section of the 2009 Texas DSHS TPCC Evaluation Plan. I have over 25 years experience in the field of public health promotion program development and evaluation including work for the University of Texas, Arizona Cancer Center and American Heart Association Texas Affiliate and National Center. Resume available upon request.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.