198057 How the Community Views Success: Closing the gap between local relevancy and academic standards

Tuesday, November 10, 2009

Alice Hausman, PhD, MPH , Department of Public Health, Temple University, Philadelphia, PA
Catherine McDonald, PhD, RN , School of Nursing, University of Pennsylvania, Philadelphia, PA
Therese Richmond, PhD, CRNP, FAAN , School of Nursing, University of Pennsylvania, Philadelphia, PA
Terry Guerra , Achieveability, Philadelphia, PA
Nicole A. Thomas, MBA , Philadelphia Area Research Community Coalition, University of Pennsylvania, Philadelphia, PA
Bernadette Callahan Hohl, MPH , Department of Public Health, Temple University, Philadelphia, PA
Stephen Leff, PhD , Department of Pediatrics, The Children's Hospital of Philadelphia, Philadelphia, PA
Community-based Participatory Research (CBPR) proscribes that community participants' interests in engaging in health promotion and disease prevention initiatives are at par with those of academic partners. One outcome of this positive direction in public health practice is that project initiators must demonstrate "return on investment" to a wide variety of audiences for both accountability and sustainability. The dilemma is that too often, outcomes, or markers of success are not always measureable or they are distant reflections of what the community perceives as the most relevant to the issue at hand, or what is happening “on the ground”. This presentation describes efforts to derive locally defined measureable indicators as defined by the community that could be used to track success of a youth violence prevention program. Results from four focus groups and other community engagement activities conducted to plan the prevention program captured community perspectives on the success of youth violence prevention programs and revealed a total of 43 indicators that reflected community perceptions. Data that could track changes in the community-defined dimensions over time were identified for 15 of those indicators. Specifically, measures from established scales being used as part of the evaluation of the prevention program were matched to the community-derived indicators through a process of community and academic feedback. Through these efforts, we connected community perceptions and vision to rigorous measures that meet standards of evidence. This replicable process can help meet both academic and community needs for evaluative information regarding any community-based program.

Learning Objectives:
1.) Describe the process of how community perspectives on success for prevention programs were developed. 2.) Identify community perspectives on indicators of success for youth violence prevention programs. 3.) Discuss how to match community identified indicators of success with data collected by a CBPR intervention program.

Keywords: Community Participation, Evaluation

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I conducted the research described.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.