198212 InfantSEE®: A public health effort to provide comprehensive vision assessments to infants

Monday, November 9, 2009

Mark Schwartz, MPH , Optometry Charity, American Optometric Association-, St. Louis, MO
Glen T. Steele, OD FCOVD , Chief of Pediatric Service, Southern College of Optometry, Memphis, TN
Norma K. Bowyer, OD MS MPH FAAO , President, Society of Primary Care Policy Fellows, Morgantown, WV
Pamela Lowe, OD, FAAO , Professional Eye Care Center, Inc., Niles, IL
Walter Morton, OD , BuckEye Vision Care, Centennial, CO
James Spangler, OD , Independent Optometrist, Warren, PA
Data collected by the American Optometric Association (AOA) via 10,000 InfantSEE® assessments conducted during 2006 and 2007, indicated the overall need for vision concern has increased from one in 14 in 2005 to one in nine in 2007. This finding reveals a growing need for early vision examinations in infants. The data also identified two groups at greatest risk for abnormal vision status: premature and minority babies.

Through InfantSEE®, participating optometrists provide a one-time, comprehensive eye and vision assessment to infants in their first year of life, between the ages of 6 and 12 months, offering early detection of potential eye and vision problems at no cost regardless of income or ability to pay. InfantSEE® addresses the ways in which providing comprehensive vision assessments will ensure that the infant's vision health is developing properly. Furthermore, this project seeks to make a concentrated effort to address the two identified groups at greatest risk of abnormal status (premature and minority babies). In addition, the InfantSEE® project seeks to address these priority populations with a variety of health education tools.

Utilizing various social marketing tools to address health education and promotion, one goal of the InfantSEE® program is to gain further knowledge about what means these identified high risk populations use to take advantage of a collaborative program such as InfantSEE®. Additionally, the program provides needed comprehensive vision assessments for infants to ensure healthy vision development and reassurance for mothers, while providing a public health program for infants across the country.

Learning Objectives:
Discuss the InfantSEE program as it relates to a new effort to provide a public health program for infants across the United States. Evaluate various social marketing tools used to address the health education and health promotion goals of InfantSEE program. List the two groups of infants identified at greatest risk for abnormal vision status.

Keywords: Infant Health, Vision Care

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Program Manager for InfantSEE progam.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.