206560 Evaluation of a statewide partnership to integrate health promotion efforts

Tuesday, November 10, 2009

Jennifer D. Keith, MPH , Research & Evaluation, Public Health Management Corporation, Philadelphia, PA
Marlin L. Williams, MBA , Health Promotion Council, Philadelphia, PA
Tinesha Banks, MPH , Health Promotion Council, Philadelphia, PA
Maya Gutierrez, BA , Research & Evaluation, Public Health Management Corporation, Philadelphia, PA
There is a growing call to integrate tobacco control and chronic disease efforts, especially as tobacco use and exposure greatly impact those with or at-risk for chronic diseases, deepening health disparities. To facilitate integration, Pennsylvania organized the BE A BRIDGE Partnership Project. During its first three years, the BE A BRIDGE statewide multi-disciplinary partnership aimed to use a collaborative approach to build capacity among a broad spectrum of organizations for the purpose of linking tobacco and chronic disease resources. BE A BRIDGE led initiatives to promote organizational capacity, interagency and individual collaboration, and policy change. A mixed-method evaluation was employed to assess whether BE A BRIDGE affected individual or organization change. Evaluative data on organizational capacity, individual skills, and collaboration was gathered through surveys, event observation, activity worksheets, website data and interviews. Surveys and assessments received over 1,370 responses, and 557 attendees came to 11 events. Attendees, representing 82% of Pennsylvania counties, reported making or renewing 1,483 contacts at summits, and 98% rated workshops as useful. Respondents reported that workshops helped them or their organizations meet specific aims, including objectives to collaborate, integrate tobacco and chronic disease, and address disparities. In addition, the regional discussion process that BE A BRIDGE employed led to a pilot project focused on cessation and diabetes management. BE A BRIDGE initiatives informed the development of interdisciplinary skills and integrated services to promote health, and eliminate disparities related to tobacco and chronic disease in a statewide program.

Learning Objectives:
1) Describe a mixed method evaluation for a statewide project. 2) Evaluate the benefits of short and long-term evaluation measures with an integration focus.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the evaluator for the BE A BRIDGE Partnership Project since its inception.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.