208893 A Campaign designed to educate, elevate and activate faith-based communities who are working to reduce the rate of new HIV infections among at-risk communities of color

Tuesday, November 10, 2009: 2:33 PM

Towalame Austin , President, Magic Johnson Foundation, Beverly Hills, CA

African Americans continue to be disproportionately impacted by HIV/AIDS in the U.S. African Americans represent 13% of the U.S. population, but represent 50% of newly diagnosed cases of HIV/AIDS. The Black church has effectively engaged in community mobilization efforts to combat the social and economic disenfranchisement of Black people. The Black church has also been successful in developing health promotion programs in the Black community. Our organization, within the last three years has partnered with faith-based institutions in the Black community to stem the tide of HIV/AIDS.


The primary objectives of this campaign are 1. to facilitate greater HIV/AIDS education within the Black community, 2. to promote prevention of HIV and linkage into care for HIV infected individuals, and 3. to encourage HIV testing.


In this example, Our organization partnered with a national Pharmaceutical company to initiate an award winning web-based campaign in 2006,. Utilizing the model of community mobilization, we sought out faith-based organizations to form partnerships with. We also partnered with local health departments and CBOs.


From 2006 through 2008, the campaign successfully partnered with 33 churches in 11 cities in the U.S. The campaign reached 170,000 individuals for HIV/AIDS education and/or testing. Since 2006, the campaign has tested 30,000 individuals and identified 1,100 HIV positive individuals.


The campaign, in partnership with faith-based organizations and other public/private partners has developed a successful model which can be replicated throughout the U.S.

Learning Objectives:
1. Discuss the basic steps in developing a successful faith-based community mobilization campaign to stem the tide of HIV/AIDS in the Black community. 2. Identify a minimum of three national resources for HIV testing, treatment, support and/or care. 3. Formulate an action plan to effectively outreach to faith-based organizations for HIV education, prevention, testing and referrals into care.

Keywords: HIV/AIDS, African American

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have over 10 years of experience in planning and organizing activities for the core programs at the Magic Johnson Foundation, including the HIV/AIDS initiative .
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.