211782 A multimedia diabetes education program (MDEP) using plain language and clear concepts

Monday, November 9, 2009: 11:10 AM

Namratha R. Kandula, MD, MPH , Division of General Internal Medicine, Northwestern University Feinberg School of Medicine, Chicago, IL
Sara Glass, BS , Division of General Internal Medicine, Northwestern University Feinberg School of Medicine, Chicago, IL
Phyllis Nsiah-Kumi, MD, MPH , Internal Medicine-Pediatrics, University of Nebraska Medical Center, Omaha, NE
Gregory Makoul, PhD , Chief Academic Officer, Saint Francis Hospital and Medical Center, Hartford, CT
Josh Sager, BA , Publicis Group, Performics, Chicago, IL
Charles Zie, BA , Division of General Internal Medicine, Northwestern University Feinberg School of Medicine, Chicago, IL
Quinn Stephens, BA , Division of General Internal Medicine, Northwestern University Feinberg School of Medicine, Chicago, IL
David W. Baker, MD, MPH , Division of General Internal Medicine, Northwestern University Feinberg School of Medicine, Chicago, IL
Evidence suggests that patients with low health literacy and type 2 diabetes mellitus (DM) may not be fully benefiting from DM education. In a needs assessment of diabetics at a federally qualified health center, we found that 47% of diabetics were unable to tell us what diabetes is, despite having received diabetes education. Most DM education materials introduce too much information, present concepts in an overly complex manner, and use language that is for individuals with higher literacy. Print materials are often limited in their ability to reach patients with varying literacy levels and to community complex concepts. Multimedia programs combine text, sound, graphics, and video, which serve to reinforce and complement one another to facilitate learning and maintain audience interest. We developed and tested a multimedia diabetes education program (MDEP) in English and Spanish using plain language and clear concepts for patients across all literacy levels. The MDEP was designed to teach patients about their disease, self-management behaviors, and the benefits of self-management behaviors.

Learning Objectives:
1) Describe how health behavior/ learning theories can be applied to the development of electronic health education materials 2) Explain techniques used to tailor electronic health education materials to specific audiences

Keywords: Diabetes, Health Communications

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have several years experience in developing material
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.