211783 Smart Bites: Swipe. $ave. Win

Monday, November 9, 2009: 11:30 AM

Marilyn Gardner, PhD , Department of Public Health, Western Kentucky University, Bowling Green, KY
Leah Ashwill, BS , Department of Public Health, Western Kentucky University, Bowling Green, KY
Danita Kelley, PhD , Consumer and Family Sciences, Western Kentucky University, Bowling Green, KY
Karen Mason, PhD , Consumer and Family Sciences, Western Kentucky University, Bowling Green, KY
  
The Smart Bites program utilizes a magnetized swipe card, and educational booklet, a website, and environmental cues within the schools (posters, PSAs) and participating restaurants (point-of-purchase displays, door decals). All materials were branded using the Smart Bites logo and the tag phrase, “Swipe. $ave. Win.” The overall purpose of these materials is to inform, promote, and incentivize healthy eating away from home and school. Specifically, the booklet and website inform by indentifying healthier food options at area restaurants. Point-of-purchase displays (counter and table top) at restaurants promote the healthy menu options by serving as a cue-to-action. These displays also note the immediate incentives offered for purchasing the healthy food option; the branding tag line/ logo remind students to have their card swiped for a chance to win monthly prizes (incentives).

Learning Objectives:
1) Describe how health behavior/ learning theories can be applied to the development of a comprehensive healthy eating educational campaign 2) Explain techniques used to tailor electronic health education materials to specific audiences

Keywords: Food and Nutrition, Health Communications

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have several years experience in developing materials.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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