5105.0 Analysis of Strategies Involving Food and Social Marketing

Wednesday, November 11, 2009: 10:30 AM
The marketing of food occurs at many levels prior to people making the choice to purchase or consume items. Debates continue over food marketing to children and corporate responsibility regarding ads and campaigns aimed at youth. News coverage on the risks or benefits of foods can impact choices as well. Additionally, retailer attitudes regarding demand, profitability and placement of products are critical to the access and availability in neighborhood food markets. Social marketing through organizations and networks also affects consumption behaviors. Presenters will discuss these diverse, yet related elements in the context of children, families, communities, and public assistance programs.
Session Objectives: Discuss the marketing of foods covering the retail level, news and public relations and corporate media. Describe methods to measure company standards for food marketing to children, a social marketing campaign for working mothers, store owner/vendor attitudes, and to compare news coverage

11:10 AM
Vendor attitudes towards stocking healthy foods: A comparison of WIC and non-WIC food retailers in Connecticut
Ann E. Bellenger, MPH, Tatiana Andreyeva, PhD, Marlene B. Schwartz, PhD and Michael W. Long, MPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Food and Nutrition
Endorsed by: Socialist Caucus

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)

See more of: Food and Nutrition