221255 Overview and Purposes for Presenting Data

Saturday, November 6, 2010 : 1:30 PM - 2:00 PM

David E. Nelson, MD, MPH , Cancer Prevention Fellowship Program, National Cancer Institute, Bethesda, MD
Learning Objectives: • Discuss one example of the rationale for communicating data. • List four purposes for presenting data. • Describe one example on how data can be used for advocacy.

Abstract: The purpose of this session is to provide an overview of the basic communication model and present the rationale for communicating data to lay audiences. It provides the background and context for the presentations that follow. The session will start by discussing the rationale for communicating data to lay audiences, including reviewing research on whether presenting data to lay audiences is effective. It will then cover the importance of clearly understanding the purpose for communication, ethical considerations, the underlying storyline, and whether data should be used at all. Case examples from public health practice will be included to illustrate key points.

Learning Areas:
Communication and informatics

Learning Objectives:
Discuss and be able to list the fundamentals of communication in relation to selecting and presenting data to the public, policy makers, and the press. Describe visual and other modes for presenting data in engaging and effective ways. Provide a practical framework on how to communicate public health data to lay audiences.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified because have extensive experience and expertise about communicating public health data and other information. I currently direct the Cancer Prevention Fellowship Program at the National Cancer Institute (NCI); in a prior position at the NCI, I was a senior scientist with the Health Communication and Informatics Research Branch. When I worked at CDC, I was the Senior Scientific Advisor within the Health Communication Branch in the Office on Smoking and Health, and for many years managed the Behavioral Surveillance Branch which houses the Behavioral Risk Factor Surveillance System (BRFSS). I am the lead author on a book entitled Making Data Talk that was published in 2009, and I was the lead editor for APHA's book entitled Communicating Public Health Information Effectively.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 1009.0: Making Data Talk: Communicating Public Health Data to the Public