221411 Communicating through Visual Presentations and Other Modes

Saturday, November 6, 2010 : 2:30 PM - 3:00 PM

Harry T. Kwon, PhD, MPH, CHES , Office of Communications and Education, National Cancer Institute, Rockville, MD
Learning Objectives: • Describe two ways that visual presentations and symbols can help increase understanding and attract attention. • List two examples of data visualization techniques.

Abstract:

The purpose of this session is to demonstrate how words and visual symbols (including more advanced data visualization techniques) can be used to communicate public health data to lay audiences. The first part of this session will review the research, and show practical examples, about the important roles that metaphors and narratives can play in communicating health information, including data. The second part of the session will cover the most useful visual modalities for communicating public health data to lay audiences, and ways in which they can be enhanced to improve audience understanding. The session will mention common problems but emphasize the positive, e.g., by showing better examples.

Learning Areas:
Communication and informatics

Learning Objectives:
• Describe two ways that visual presentations and symbols can help increase understanding and attract attention. • List two examples of data visualization techniques.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to be a presenter for this session because I have led similar dissemination efforts on this topic and also helped develop the presentation/curriculum. I have an extensive background in research and practice in health communications and health promotion and made a number of presentations at APHA.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 1009.0: Making Data Talk: Communicating Public Health Data to the Public