223949 Advocating for ethnic minority vaccination

Wednesday, November 10, 2010 : 1:30 PM - 1:45 PM

Alan Janssen, MSPH , National Center for Immunization and Respiratory Diseases, Centers for Disease Control and Prevention, Atlanta, GA
James Bender, MHS, CHES , Center for Health Communication, AED, Washington, DC
Sandy Close , New America Media, San Francisco, CA
Allison Bozniak , Center for Health Communication, Academy for Educational Development, Washington, DC
     
Background The Centers for Disease Control and Prevention's (CDC) Seasonal/H1N1 Influenza Vaccination Campaign for 2009-10 included significant outreach efforts to ethnic minorities. This presentation outlines the objectives, methods, results and lessons learned from ethnic minority outreach efforts of these two campaigns. SettingProject Description The CDC conducted a series of Ethnic Media Roundtables (EMR) with New America Media, a group that specializes in outreach to ethnic communities through ethnic news outlets. The EMRs took place in US cities and communities where larger concentrations of minority groups reside and provided a venue for CDC to discuss influenza vaccination with the ethnic media. CDC's breadth of ethnic minority outreach through EMRS has included African-American, Arab, Chinese, Hispanic, Indian, Korean, Native-American, Polish, Russian and Vietnamese populations.

Results/Lessons Learned The presentation will share lessons learned from efforts to reach out to ethnic minorities who are an increasingly prominent segment of the American public.

Learning Areas:
Advocacy for health and health education

Learning Objectives:
1. Assess objectives, methods, and results of the CDC Influenza Vaccination Campaign's ethnic audience outreach efforts 2. Estimate potential impressions of media outreach programs in ethnic communities 3. Identify procedures for developing communications materials targeted at ethnic minorities

Keywords: Health Communications, Ethnic Minorities

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a Public Relations and Marketing Specialist, working as a contractor to the Centers for Disease Control and Prevention’s Influenza Vaccination Campaign. I’ve worked on the campaign since 2006 and served in this role during the 2009-10 H1N1 Pandemic. I oversee much of the media and partnership outreach for the campaign.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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