5182.0 Targeting and tailoring health messages for your audience

Wednesday, November 10, 2010: 12:30 PM - 2:00 PM
This session will discuss strategies for developing and piloting health communications messages for specific audiences.
Session Objectives: 1. Develop effective strategies and methods for segmenting audiences 2. Identify best practices for integrating audience segmentation into message development
Marla L. Clayman, PhD, MPH

Understanding audience segments for diabetes prevention strategies and messages
Judith McDivitt, PhD, Sarah R. Lewis, MPH, Michelle D. Owens-Gary, PhD, Michelle Revels, MA, Shelly Heath-Watson, MA and Alexis Williams, MPH, CHES
What's my motivation?: Segmenting 18-30 year old women for unintended pregnancy prevention
Shelly Campo, PhD, Natoshia M. Askelson, MPH, PhD, Knute Carter, MS and Mary E. Losch, PhD
Evaluating a self-navigated, computer-based toolkit for hematological cancer patients, caregivers, and family / friends
Douglas Rupert, MPH, Cindy Soloe, MPH, Erika Willacy, MPH, Tania Fitzgerald, BA, David Driscoll, PhD, MPH and W. Alexander Orr, MPH
Messages that motivate rural communities to support smoke-free policy change
Ganna Kostygina, PhD, Amanda T. Fallin, MSN, RN, Monica Mundy, BA, Kristian Wagner, Mary Kay Rayens, PhD and Ellen J. Hahn, PhD, RN
Advocating for ethnic minority vaccination
Alan Janssen, MSPH, James Bender, MHS, CHES, Sandy Close and Allison Bozniak

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Asian Pacific Islander Caucus for Public Health, Alcohol, Tobacco, and Other Drugs

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)