233956 What's for dinner? Making the Dietary Guidelines salient to the public

Tuesday, November 9, 2010 : 3:10 PM - 3:30 PM

Kay Loughrey, MPH, MSM, RD , Office of Disease Prevention & Health Promotion, Department of health & Human Services, Rockville, MD
     
The Dietary Guidelines are the basis of Federal nutrition policy, programs and consumer education. In this session, the results of formative research related to communications strategies for the 2010 Dietary Guidelines will be presented. New tactics for communicating the updated Guidelines will be highlighted, with a focus on sustainable and actionable messages over the Guidelines' five-year lifecycle.

Learning Areas:
Communication and informatics
Public health or related laws, regulations, standards, or guidelines

Learning Objectives:
1) Identify key communications research findings to be used in the development of Dietary Guidelines consumer materials

Keywords: Health Communications, Nutrition

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have extensive experience in health communication, a Master of Science in Marketing, a Master of Public Health degree, and am a registered dietitian
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 4252.0: Developing and Communicating the 2010 Dietary Guidelines for Americans