234128 Twitter Town Hall: Partner Engagement Successes for National HIV Testing Day

Monday, November 8, 2010 : 5:10 PM - 5:30 PM

Melissa Beaupierre, MPH , Danya International – CDC NPIN, Atlanta, GA
F. E. Harrison, MBA, PMP , CDC, National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention (NCHHSTP), Atlanta, GA
     
Background: In June of this year the CDC's National Prevention Information Network (NPIN) held CDCs first-ever Town Hall, via the popular social networking site Twitter, in preparation for National HIV Testing Day (NHTD). Panelists will share how the overall town hall goals of: Promoting partner awareness of and participation in NHTD activities, developing new relationships with participating partners, and building CDC's and NPIN's reach on this fast-growing social networking platform were met. Town Hall objectives included:

1. Increase partner conversations about NHTD on Twitter. 2. Offer partners new information and strategies for developing their NHTD activities. 3. Increase CDC's and NPIN's conversations with partners on Twitter and build followers. 4. Build capacity by sharing knowledge and know-how using this popular channel.

Learning Areas:
Communication and informatics

Learning Objectives:
Demonstrate how this type of activity on Twitter could be used to support specific public health observances of the attendees. List important considerations for planning large social networking events/forums.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I direct the CDC NPIN contract as a Sr. Director with Danya International. In that capacity I lead the team that organized the first Twitter Town Hall ever done by CDC. The town hall brought together prevention partners of CDC in advance of National HIV Testing Day so that they could share ideas, connect with other prevention organizations and learn how to advance their events using social media.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3383.0: The Role of Social Media in Public Health