3383.0 The Role of Social Media in Public Health

Monday, November 8, 2010: 4:30 PM - 6:00 PM
Oral
Ready to take your communications strategy to the next level? This session is designed to help enhance visibility of public health issues by leveraging social media tools within a communications campaign. The panel will share best practices on how to engage key health bloggers and build a dialogue with a wide audience. Learn more about how to use tools such as blogging, Facebook, LinkedIn, Flickr, Twitter, mobile texting and more to reach a whole new audience and foster effective two-way communication.
Session Objectives: Explain how to use social media tools. Describe best practices on how to engage key health bloggers and build a dialogue with a wide audience through social media tools.
Moderator:
Mark Marosits, MSHA

4:30pm
How APHA uses Social Media to engage the PH community in critical public health issues
Glenn Griffin
     
4:50pm
Beyond slacktivism: Using social media to effectively engage supporters
Jessica McDonald, MA
     
5:10pm
Twitter Town Hall: Partner Engagement Successes for National HIV Testing Day
Melissa Beaupierre, MPH and F. E. Harrison, MBA, PMP
     

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: APHA-Communications

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)

See more of: APHA-Communications
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