234129 Beyond slacktivism: Using social media to effectively engage supporters

Monday, November 8, 2010 : 4:50 PM - 5:10 PM

Jessica McDonald, MA , Medical Group Management Association (MGMA), Englewood, CO
     
Are you using social media? More importantly, are you using social media effectively? With a background in social media for political campaigns, nonprofit issue advocacy and fundraising, and original research on online activism, this speaker will discuss the use of social media for outreach and issue campaigns and how to translate online activism into offline results.

Learning Areas:
Communication and informatics
Communication and informatics

Learning Objectives:
Explain the challenges and benefits of using social media for outreach and issue campaigns. Discuss effective tactics for social media engagement to achieve desired results. Identify successful and not successful case studies of social media campaigns.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have 7 years experience using social media in a variety of settings, including political campaigns, nonprofit issue advocacy and fundraising, and private niche communities. I currently manage in the internal social networking site for MGMA, which has 11,000 subscribers. I earned my MA in administration with a special focus on communication and social media, for which I conducted original research on online activism and users’ perspectives on social media advocacy.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3383.0: The Role of Social Media in Public Health