4027.0 Consumer choices - food marketing, labeling and behavior

Tuesday, November 9, 2010: 8:30 AM - 10:00 AM
Misleading and deceptive food marketing practices aimed at adults and especially at children have a powerful effect on increasing the obesity epidemic, often by making unhealthy choices seem to be healthy choices. This session will describe ways to modify the food industry’s ability to make misleading claims, using precedents from Tobacco Control to limit marketing to children and how we can use research findings to influence healthier choices.
Session Objectives: 1. Describe how food and alcohol companies use misleading marketing claims and tactics to convince people that their products are healthy 2. Describe how food marketing to children is a key vector in the global obesity epidemic. 3. Identify how deceptive marketing practices are potentially illegal and could be restricted through proper regulation and enforcement of state and federal law. 4. Describe options for influencing consumers’ food choices.
Susan R. Kayman, DrPH, RD

Relative Influence of Calorie Labeling and Behavioral Economic Nudges in Altering Fast Food Choice
Janet Schwartz, PhD, Jason Riis, PhD, Brian Elbel, PhD, MPH and Dan Ariely, PhD
Examining Branded Web Sites Directly Marketing Sugary Cereals to Children: A Content Analysis
Lori Dorfman, DrPH, Andrew Cheyne, CPhil and Eliana Bukofzer, MPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Food and Nutrition

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)

See more of: Food and Nutrition