Oral

Learn how to coordinate an effective grassroots campaign in support of a public health issue! This session will give participants the basic tools needed to implement a grassroots campaign on the federal, state or local levels. Participants will receive an overview of the different components to putting together a successful advocacy campaign, such as planning a strategy, developing a message, obtaining funding, and setting and achieving goals. Panelists also will share their perspectives on the best ways to engage the public, lawmakers, the media, and partners in support of a public health issue.

Session Objectives: Explain how to coordinate an effective grassroots public health campaign. Describe the tools needed to implement a federal, state or local grassroots public health campaign. Demonstrate, through case studies, how to create a plan and strategy, develop a message, obtain funding, and achieve goals of a public health grassroots campaign.

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)