Oral

This ATOD Past Chair’s Session will outline the increased Departmental coordination on tobacco control and prevention. (Specific reference to Implementation Plan will depend on whether the plan has been officially launched.) Highlights of this coordination will be featured in the session and include: • Strengthen the Implementation of Evidence-based Tobacco Control Interventions and Policies in States and Communities. HHS will continue to support efforts to build state and local capacity to implement proven policy interventions. HHS efforts will include supporting comprehensive quit line services; focusing greater attention on populations with a disproportionate burden of use and dependence; and increasing local, state, and tribal enforcement of tobacco regulation. • Change Social Norms Around Tobacco Use. HHS will develop a comprehensive communication agenda to promote a culture change around tobacco use, including national campaigns to prevent and reduce youth tobacco use, and will increase knowledge about the evidence base for, and availability of, treatment options. • Accelerate Research to Expand the Science Base and Monitor Progress. HHS will develop and implement new research and surveillance activities to address gaps in knowledge about what works in tobacco prevention and control, including in regulatory science, evolving product changes, industry practices, and public perception. HHS staff will also develop new prevention and treatment interventions for high-risk populations, and remove barriers to accessing these interventions. • Leverage HHS Systems and Resources to Create a Society Free of Tobacco-related Disease and Death. HHS will ensure that its health care providers offer cessation advice and referrals and promote cessation treatment. The focus of this session will be on implementing evidence-based policies and other interventions in states and communities across the Nation and how this HHS initiative will support these efforts. The panel will include Senior Representatives of the Implementation Steering Committee or other key leaders with responsibility for implementing these efforts throughout the Department including the Centers for Disease Control and Prevention, the Health Resources and Services Administration and the National Cancer Institute.

Session Objectives: Describe evidence-based tobacco control interventions Discuss agenda to promote a cultural change around tobacco use Describe new research and surveillance activities for tobacco use prevention and control

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)