240198 Association between being influenced by music videos and African American men's attitudes and sexual behavior toward African American women

Tuesday, November 1, 2011: 11:00 AM

Ralph J. DiClemente, PhD , Rollins School of Public Health and Center for AIDS Research, Emory Univeristy, Atlanta, GA
Teaniese L. Davis, MPH , Rollins School of Public Health Department of Behavioral Sciences and Health Education, Emory University, Atlanta, GA
Adannaa Oparanozie, MPH, CHES , Department of Behavioral Sciences and Health Education, Emory University, Atlanta, GA
Nikia D. Braxton, MPH, CHES , Behavioral Sciences & Health Education, Emory University, Atlanta, GA
INTRODUCTION: Limited empirical data have examined the influence of media on men's sexual attitudes and behavior towards women. To address this gap we examined the impact of exposure to music videos on African American men's attitudes and sexual behaviors with African American women.

METHODS: This study is part of a randomized control trial to evaluate an HIV/STD risk-reduction intervention for heterosexual African American men, 18-29 years, in Atlanta, GA. Data reported are from baseline ACASI surveys, prior to randomization, assessing influence of media exposure, STD history, sexual behaviors, attitudes, drug/alcohol use, and abusive behavior.

RESULTS: Half (n=40) of men reported music videos influence their behavior towards African American women. Using linear and logistic regression analyses, controlling for age, men reporting music videos influence their behavior towards African American women predicted more: prior STDs (p=0.036), sex partners (p=.017), condom barriers (p=.041), sexual concurrency (p=0.043), sexual adventurism (p=.001), and refusal of partner's condom requests (p=0.021). They were markedly more likely to report incarceration (OR=7.2,p=.025), hazardous drinking (OR=3.8,p=.026), binge drinking (OR=3.5,p=.024), marijuana use (OR=3.7,p=.009), and using marijuana to enhance sex (OR=2.7,p=.05). Importantly, men reporting videos influenced their behavior reported more abusive behavior towards women (p=.007).

CONCLUSION: Men influenced by music videos had a risk profile associated with more STDs and HIV/STD behaviors and abusive behavior towards African American women. Research should explore media influences on men's sexual behavior and attitudes. Similarly, risk reduction interventions should incorporate media literacy approaches to combat media portrayals adversely impacting sexual behaviors and attitudes towards sex partners.

Learning Areas:
Planning of health education strategies, interventions, and programs
Public health or related education
Public health or related research
Social and behavioral sciences

Learning Objectives:
1. Discuss the impact of exposure to music videos on African American menís attitudes and sexual behaviors with African American women. 2. Identify risk behaviors significantly associated with reporting behavior towards women being influenced by music videos.

Keywords: Sexual Risk Behavior, Media

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I certify that I am qualified to present this research. I worked with the PI and research team to analyze the data and formalize the conclusions.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.