4138.0 Mass Media's Influence on Health Beliefs and Behavior (organized by HCWG)

Tuesday, November 1, 2011: 10:30 AM
This session will examine how mass media outlets—news reports, newspapers, television, etc.—frame health issues and influence health behaviors.
Session Objectives: 1. Discuss what health issues and health disparities are covered by mass media and how media outlets explain causality 2. Explain how exposure to mass media influences individual and community health behaviors 3. Identify strategies for leveraging mass media outlets to promote healthy behaviors

10:45 AM
An experimental study of quantitative benefit information in direct-to-consumer advertisements for prescription drugs
Douglas Rupert, MPH, Amie O'Donoghue, PhD, Dhuly Chowdhury, MS, MBA, Helen Sullivan, PhD, MPH, Kathryn Aikin, PhD and Rebecca Moultrie, AS
11:00 AM
Association between being influenced by music videos and African American men's attitudes and sexual behavior toward African American women
Ralph J. DiClemente, PhD, Teaniese L. Davis, MPH, Adannaa Oparanozie, MPH, CHES and Nikia D. Braxton, MPH, CHES
11:15 AM
Headless, hungry, and unhealthy: A video content analysis of obese persons portrayed in online news media
Rebecca Puhl, PhD, Jamie Lee Peterson, MA, Jenny DePierre, BA and Joerg Luedicke, MS
11:30 AM
A Poverty of Information: Public Health and the Local Television News
Judi T. Haberkorn, PhD, MBA, MPH, MSW and RuthAnn Althaus, MBA, MPH, PhD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)