244616 Increasing provider participation in NJIIS (New Jersey Immunization Information System)

Monday, October 31, 2011

Arpita Jindani, MSW, MA , Hudson Perinatal Consortium, Jersey City, NJ
Zina Kleyman, MS , NJ Department of Health and Senior Services, NJDHSS / OITS, Trenton, NJ
Dominic Fonseca , Ideawell Consulting, Marketing Consultant, Union, NJ
Background: By two years of age, over 20% of the children in the U.S. have seen more than one healthcare provider, resulting in scattered paper medical records. Immunization information systems such as NJIIS help providers and families by consolidating immunization information into one reliable source. They also save money and improve office efficiency.

Objective: To assess what aspects of the NJIIS registry appeal to health care providers and what messages will help increase provider participation on NJIIS. Methods: An online survey was distributed to gather input from healthcare providers participating in NJIIS and user experience feedback was obtained during quarterly user group meetings. The response rate for the survey was 21%.

Results: The survey results indicated that the most common use of NJIIS is to create a record when vaccines are given to children (83.8%) and to consolidate the child's immunization history into a single record (70.3%) was the second most common use of NJIIS. Respondents were also asked to indicate how important specific factors were in their decision to participate in NJIIS. The majority of respondents identified the following factors that affected their decision making: 57% of providers felt that the State law mandating participation was an important factor, 71% of respondents felt that the need to record and monitor immunizations was a significant factor, 60 % respondents liked the ease of using NJIIS and 46 % of users liked the free trainings and technical assistance provided by NJIIS. SWOT Analysis was conducted based on the survey response and marketing messages were tested at the user group meeting.

Conclusions: Introduce providers to the benefits of NJIIS and have them learn best practices of NJIIS which include, printing the official immunization letter, provide real time clinical immunizations and vaccine recommendations, online vaccine ordering, manage inventory online.

Learning Areas:
Communication and informatics
Protection of the public in relation to communicable diseases including prevention or control

Learning Objectives:
1. Formulate a plan to include IIS best practices in your clinical setting 2. List the most helpful features of an immunization registry which will help your patients 3. Consolidate vaccination records of patients from multiple providers into one record 4. Analyze immunization records to identify pockets of need in a patient population

Keywords: Immunizations, Pediatrics

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am an NJIIS Trainer and I have worked on the NJIIS Program since December 2006. I was involved in the development of the marketing plan to increase provider participation on NJIIS.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.