244711 Need for information and resources on the prevention, recognition, and response to concussion for school professionals

Tuesday, November 1, 2011: 10:50 AM

Elyse Cohen, MPH , Strategic Communications & Marketing Division, ICF International, Rockville, MD
Kelly Sarmiento, MPH , Centers for Disease Control and Prevention, Division of Injury Response, Atlanta, GA
Rosanne Hoffman, MPH , Strategic Communications & Marketing Division, ICF International, Rockville, MD
Background: Youth ages 518 years account for 65% of emergency department visits for sports and recreation-related TBIs. A TBI can cause short- or long-term problems affecting a student's memory, learning, and concentration. Thus, CDC developed Heads Up to Schools: Know Your Concussion ABCs to deliver concussion information to school professionals on concussion identification and management.

Methods: CDC conducted 42 one hour telephone interviews with school nurses, counselors, teachers, and administrators from elementary, middle, and high schools, in two phases. The first phase provided feedback on the content, design and format of materials about concussions in schools. Extensive revisions were made to the materials based on the feedback. A second phase was conducted to test revised materials. Information was also gathered feedback on distribution channels for reaching school professionals.

Results: During the first phase, participants shared insights that led to extensive revisions of the materials. Participants liked the concise, clear style of the content, but recommended changes to its organization. They confirmed that the content should be unique for each audience and felt the overall design was too dark and geared toward younger students. During the second phase, participants expressed strong approval of the revised design, creative use of graphics, and the reorganization of content.

Conclusion: Materials for school professionals should be concise with simple, clear messages targeted for each audience and designs should be colorful and reflect students in grades K-12. Partnering with school-related professional organizations helps build credibility for the resources and provides effective dissemination channels for materials.

Learning Areas:
Administer health education strategies, interventions and programs
Public health or related education
Public health or related public policy
Public health or related research

Learning Objectives:
Describe preferred content, design, and formats for concussion education materials for school professionals. Identify distribution channels for concussion education materials for school professionals.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I oversee daily work on this concussion prevention project.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.