249069 Statewide policies to decrease sugar sweetened beverage consumption: An Oregon case study of HB 2644, HB 3222, and HB 3223

Tuesday, November 1, 2011

Raquel Luz Bournhonesque, MPH , Upstream Public Health, Portland, OR
Upstream Public Health led a diverse coalition of organizations to advocate for three statewide bills all related to decreasing consumption of sugar sweetened beverages: 1) Oregon's HB2644 - establish a cent tax per ounce on sugar sweetened beverages, and raise $200 million a biennium earmarked for obesity prevention programs; 2) HB 3223 - require a warning label on containers of high calorie beverages; and 3) HB 3222 - prohibit the sale of single serving of high calorie beverages in containers over 12 ounces.

According to Dr. Kelly Brownell, Director of the Rudd Center we now know that sugar sweetened beverages are the single largest driver of the obesity epidemic. In 2008, several cities and states across the country proposed policies to tax sugar sweetened beverages, but Oregon was the only state to also propose two additional innovative soda related policies one to address portion sizes, and the other to warn customers of diet related disease linked to overconsumption. This case study will describe: 1) the three policies and nature of the debate within a broad coalition; 2) effective types of messages used to influence policymakers; 3) political challenges within the state legislature to passage; and 4) opportunities advocates have in passing policies to decrease sugar sweetened beverage consumption.

Participants attending the workshop will be able to 1) identify policies options to decrease soda consumption, 2) identify key messages and strategy components for success; 3) discuss the opportunities, challenges, and other lessons learned regarding sugar sweetened beverage policy proposals.

Learning Areas:
Advocacy for health and health education
Public health or related public policy

Learning Objectives:
1) identify policies options to decrease soda consumption, 2) identify key messages and strategy components for success; 3) discuss the opportunities, challenges, and other lessons learned regarding sugar sweetened beverage policy proposals.

Keywords: Public Health Legislation, Advocacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Co-Director of the lead organization working in Oregon on sugar sweetened beverage policy work.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.