253823 Incorporating critical health messages through entertainment channels

Monday, October 31, 2011: 8:45 AM

Sandra de Castro Buffington , USC Annenberg Norman Lear Center, Hollywood, Health & Society, Beverly Hills, CA
     
This presentation will discuss how Hollywood, Health & Society successfully integrated content into 163 TV health storylines across 16 networks and 37 leading shows in the span of just one year.

Learning Areas:
Public health or related research
Social and behavioral sciences

Learning Objectives:
Describe an effective model for inspiring Hollywood's writers and producers to incorporate accurate health information into TV health storylines. Describe effective model for driving viewers to transmedia platforms of health content on the web, Facebook and Twitter.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I direct a program that connects Hollywood’s writers and producers to public health experts to ensure the accuracy of their TV health storylines and provides health content across multiple platforms related to the TV health storylines.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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