253903 Tweeting and public health: Lessons from APHA's @publichealth Twitter

Monday, October 31, 2011: 4:42 PM

Michele Late, Executive editor, The Nation’s Health, APHA; administrator of @publichealth Twitter , The Nation's Health, American Public Health Association, Washington, DC
Launched in 2007, APHA's @publichealth Twitter account has more than 100,000 followers. In March 2011, @publichealth was named by Time Magazine as one of the top 140 Twitter accounts. The account shares public health news, highlights APHA activities and provides general health-related information. Learn the “dos and don'ts” of building a successful Twitter account from the administrator of @publichealth.

Learning Areas:
Advocacy for health and health education
Communication and informatics
Public health or related education

Learning Objectives:
Discuss best practices for administering a Twitter account that promotes public health. List tools for collecting data on tweets and staging content. Share insights for creating tweets that attract interest from followers.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I administer APHA’s Twitter account, @publichealth, which has 113,000+ followers and was named by Time Magazine as one of the top 140 Twitter acocunts.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.