3417.0 The Role of Social Media in Public Health

Monday, October 31, 2011: 4:30 PM
Oral
Ready to take your communications strategy to the next level? This session is designed to help enhance visibility of public health issues by leveraging social media tools within a communications campaign. The panel will share best practices on how to engage key health bloggers and build a dialogue with a wide audience. Learn more about how to use tools such as blogging, Facebook, LinkedIn, Flickr, Twitter, mobile texting and more to reach a whole new audience and foster effective two-way communication.
Session Objectives: Explain how to use social media tools. Describe best practices on how to engage key health bloggers and build a dialogue with a wide audience through social media tools.
Organizer:
Moderator:

Introductory Remarks Audrey Pernik
4:42 PM
Tweeting and public health: Lessons from APHA's @publichealth Twitter
Michele Late, Executive editor, The Nationís Health, APHA; administrator of @publichealth Twitter
4:52 PM
Facebook Benchmarks & Best Practices
Megan Yarbrough, Social Media Specialist
5:02 PM
Social Media at Office of National Drug Control Policy
Erin Edgerton, Director of New Media and Strategic Communications
Q & A Audrey Pernik

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: APHA-Communications
Endorsed by: Asian Pacific Islander Caucus for Public Health

See more of: APHA-Communications