253920 Can a film be both entertaining and informative about public health issues?

Monday, October 31, 2011: 9:15 AM

Liana Schwarz , Social Action, Participant Media, Beverly Hills, CA
Participant Media is an entertainment company that focuses on documentary and narrative feature films, television, publishing, music and digital content about the real issues that shape our lives. Participant's films include The Kite Runner, Charlie Wilson's War, An Inconvenient Truth, Good Night, and Good Luck, , The Visitor, Food, Inc., The Cove, The Crazies, Countdown to Zero, Waiting for "Superman,” Fair Game, PAGE ONE: Inside The New York Times. The Help and Contagion. A company executive will discuss how, for each of its projects, Participant creates social action and advocacy programs to transform the impact of the media experience into individual and community action.

Learning Areas:
Communication and informatics
Social and behavioral sciences

Learning Objectives:
Describe how to use digital tools to increase awareness and change behaviors to address an array of public health issues. Identify how NGOs and public health officials can use Participant Media films and tools as part of their outreach and educational campaigns.

Keywords: Social Marketing, Public Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am responsible for researching and managing all of Participant’s social action campaigns. I also regularly write blog posts and articles for sites such as the Huffington Post, Alternet and Change.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Content Integration & Social Change: Sparking Action Through Programming, Advertising & Popular Culture
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