3066.0 Evaluation: Innovative Methods for Measuring Impact of Public Health Education and Promortion Programs

Monday, October 31, 2011: 8:30 AM
Evaluation is an integral part of planning and implementing public health initiatives. It is however, often neglected, especially during the initial planning phases, thus limiting its effectiveness in determining a program's value. This session describes programs that have used effective and innovative evaluation methods at various stages of the planning and implementation process and/or have used multiple methods for evaluating impact and outcome.
Session Objectives: 1. Describe how to evaluate the logic of a program 2. Describe methods to effectively measure impact across multiple programs 3. Define how to plan and evaluate digital media campaigns 4. Assess methods for community-based evaluation
Jennifer Cremeens, PhD, MSPH

9:00 AM
Design and implementation of a uniform Center-wide evaluation strategy using the Kirkpatrick Model
Tanya A. Montoya, MPH, Lauren N. Bradley, MHS, Rachel A. Wilfert, MD, MPH, CPH, Karl Umble, PhD, MPH, Lorraine K. Alexander, DrPH, MPH and Allison George, MPH, MCHES, CPH
9:15 AM
Developing a Fidelity Index (FI) to Evaluate a Community-Based Participatory Research (CBPR) Program Aimed at Reducing Cancer Health Disparities
John Foster-Bey, MPA, MBA, Lynn Disney, PhD, JD, MPH, Timothy Willis, PhD, Tiffani Jeffries, Marcia Wipperman and Emmanuel A. Taylor, MSc, DrPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Health Administration

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)