3407.0 Health Communication and Social Marketing Campaigns (Organized by HCWG)

Monday, October 31, 2011: 4:30 PM
This session will highlight social marketing and health communication campaigns that utilize a variety of creative strategies and target various health topics and populations.
Session Objectives: 1. Identify how to develop and pilot test effective messages, materials, and brands for social marketing and health communication campaigns. 2. Analyze how to implement social marketing and health communication campaigns alongside partners and other stakeholders. 3. Identify the best methods for rigorously evaluating how social marketing and health communication campaigns influence beliefs, attitudes, and behaviors.

Board 1
Mobilizing messengers to promote colorectal cancer screening: A research-based social marketing intervention
Jennifer Messenger Heilbronner, BA, Kiernan Doherty, BA, Manny Rodriguez, BA Communication and Maria Elena Campisteguy
Board 2
Board 3
With Me Comes a Cure the Humboldt Park Community HIV/AIDS Social Marketing Campaign
Juana Ballesteros, RN BSN MPH, Amaryllis Torres, Juan Calderon and Johnathon E. Briggs
Board 6
Creating a Social Media Campaign Targeting a Large, Ethnically Diverse Community
Karen Robinson-Salley, MA, BA, Cagney Stigger, MPH, BS, Carlynn Pearson, BA and Martellis Hughes
Board 7
A social marketing campaign with mixed strategies to improve physical activity and nutrition intake attitudes and behaviors
Hongmei Wang, PhD, Mary Balluff, MS RD, LMNT, Kerri Peterson, MHP and Tao Li, MD
Board 8
Fresh Air Dining L.A.: An innovative media campaign to support policy change in Los Angeles County
Linda Aragon, MPH, Matthew Le Veque, Rachel Tyree, MPH and Robert Berger, MSJ
Board 9
Perceived influence of media campaign on smoking cessation
Fong-ching Chang, Chi-Hui Chung, Po-Tswen Yu, MS, Kun-yu Chao and Shu-Ti Chiou, MD, PhD
Board 10
Sugary drinks and smoking: Changing norms and behavior through theory-based, data-driven social marketing campaigns in Philadelphia
Giridhar Mallya, MD, MSHP, Nan Feyler, JD, MPH, Sara Solomon, RD, MPH, Rebecca Winkler, Terry Johnson and Lorraine Dean, ScD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion