5082.0 Community-Based Health Communication Campaigns (organized by HCWG)

Wednesday, November 2, 2011: 8:30 AM
This session will examine how to develop, implement, and customize health communication campaigns for local and regional audiences.
Session Objectives: 1. Explain how to engage local and regional audiences in campaign design and message development 2. Identify how to partner successfully with local and regional stakeholders for health campaigns 3. Compare possible dissemination routes and channels for reaching local and regional audiences
Renata Schiavo, PhD, MA

8:30 AM
Working across boundaries: Leveraging local knowledge in the co-design of social marketing messages
Jo Ann Gray-Murray, PhD, Michelle Watts, MSSW, LCSW, Meggan Leary, BA, Mark Rakowski, Pippa Simpson, PhD and Earnestine Willis, MD, MPH
8:45 AM
Public-private collaborations and communicating health care reform
Megan Weis, MPH, MCHES, Joseph L. Pearson, MS, DrPH, Maya Pack, MS, MPA and Donna L. Richter, EdD, FAAHB
9:00 AM
Building demand for smoke-free policies in rural communities through low-cost media campaigns
Ganna Kostygina, PhD, Mary Kay Rayens, PhD, Kristian Wagner and Ellen J. Hahn, PhD, RN
9:15 AM
Think Big, Start Small, Act Now--Baltimore City takes a new look at birth outcomes and safe sleep—an innovative, multi-level approach
Cathleen Church-Balin, MHS, MBA, Stephanie Regenold, MD, Marc Boulay, PhD, Rebecca S. Dineen, MS and Gena O'Keefe, MD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Alcohol, Tobacco, and Other Drugs

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)