4332.0 Community Campaigns to Fight Obesity: Leveraging Media through Communities Putting Prevention to Work (CPPW)

Tuesday, November 1, 2011: 2:30 PM
One in five Americans lives in cities, towns, tribes, and rural areas awarded Communities Putting Prevention to Work grants. Media is one of the required strategies for communities to prevent and reduce the obesity through policy, systems, and environmental (PSE) changes. This panel will showcase the lessons learned during the first year of CPPW while implementing media strategies as integrated components of PSE efforts in communities big and small, urban and rural. A few areas discussed include media mix, evaluation, and leveraging media dollars. The attendees will be encouraged to join a discussion of what works and how the lessons might be applied and sustained in communities with limited budgets and resources.
Session Objectives: 1. Identify four media strategies to reach a variety of audiences and advance policy, systems, and environmental efforts. 2. Describe how lessons learned can be adapted and apply to other areas. 3. Discuss two pitfalls to avoid when implementing media strategies.

2:30 PM
Media outlets and utilization in rural areas
Molly Matthews-Ewald, MS, Carole V. Harris, PhD, Amy Berner, MA, Scott Eubank, BA, Lauren Penwell, MA, Andrew S. Bradlyn, PhD, Stephanie S. Frost, PhD, Keri Kennedy, MPH, Kristy Blower, MA, Jessica Coffman, MA and Kimberly Bosworth Blake, PharmD, MBA, PhD
2:45 PM
NYC CPPW-Obesity Media
Gretchen Van Wye, PhD, MA, Caroline Wallace, MPH, Elizabeth A. Kilgore, MA, Jeffrey Escoffier, Maura Kennelly, MPH, CHES, Cathy Nonas, MS, RD, Sonia Y. Angell, MD, MPH, Christine J. Curtis, MBA, Deborah Deitcher, MPH and Lynn D. Silver, MD, MPH
3:00 PM
Messages to motivate community involvement in health campaigns: Lessons learned from Communities Putting Prevention to Work (CPPW)
Elyse Levine, PhD, Michelle Jones-Bell, MA, Thomas Lehman, MA, John Strand and Melissa Talbot
3:15 PM
Media Campaign Strategies to Build Capacity for Policy Change
Ali Noller, Matthew Le Veque, Suzanne Bogert, MS, RD and Paul Simon, MD, MPH
3:30 PM

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Food and Nutrition

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)