5175.0 Social Marketing and Nutrition

Wednesday, November 2, 2011: 12:30 PM
Social marketing campaigns strive to make healthy behaviors "fun, easy and popular". It can be difficult to quantify the impact of such campaigns on attitudes, behaviors and community mobilization due to short campaign duration or lack of rigorous evaluation. This session will presents results from intensive, multi-year nutrition and physical activity social marketing campaigns implemented in the United States with general population and youth audiences.
Session Objectives: Discuss how social marketing and media can inspire individuals and communities to change behaviors and become advocates for healthier communities.
Sallie Yoshida, DrPH, RD

12:30 PM
Fruit and vegetable consumption changes in adults and children: Meta-analysis of a multi-site evaluation of Supplemental Nutrition Assistance Program Education in FFY10 and FFY11
Carolyn Kitzmann Rider, MA, Amanda Linares, MS, Jennifer Gregson, MPH, PhD, Sharon Sugerman, MS, RD and Andrew Fourney, DrPH
12:48 PM
Critical analysis: Taking social marketing to the "next level" with low-income families
Susan B. Foerster, MPH, RD, Sharon Sugerman, MS, RD, Rosanne Stephenson, MPA and Valerie Quinn, MEd
1:06 PM
Embracing new technologies and digital/social media for delivering nutrition education: Evidence analysis, market research, environmental scans, and ethnographic surveys
Joanne Spahn, MS, RD, FADA, Donna Blum-Kemelor, MS, RD, Julie E. Obbagy, PhD, RD, Sara Olson, ScM, RD, LDN, Sarah Samuels, DrPH, Sallie Yoshida, DrPH, RD, Maria Boyle, MS, RD and Ted Shen, MS
1:24 PM
Using social marketing to promote health advocacy among youth
Arnell Hinkle, MPH, RD, CHES and Lloyd Nadal, MA
1:42 PM
Best Bones Forever!: Creating emotional ties through branding
Elizabeth Osborn, Darcy Sawatzki, MA, W. Douglas Evans, PhD and R. Ann Abercrombie, MLS

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Food and Nutrition

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)

See more of: Food and Nutrition