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260917 How the news media frames the debate over alcohol taxes
Monday, October 29, 2012
The news media play a powerful role in framing public debate over alcohol policies. We report the findings of a content analysis of press coverage of successful efforts to increase alcohol taxes in three states between 2009 and 2011: Illinois, Maryland and Massachusetts. From a purposive sample of six key newspapers in each state, the research team collected more than 600 relevant articles, letters to the editor and editorials that appeared over a two-year period surrounding the passage of the tax increase. We coded each article on 32 different variables, including mentions of public health research in support of the increase, and key arguments utilized and values conveyed by both proponents and opponents. We will summarize the findings of these content analyses, elucidating how competing frames were constructed in public discussions about alcohol taxes, and drawing out implications for public health practice in the specific arena of alcohol taxation as well as more generally in public health applications of the principles and techniques of media advocacy.
Learning Areas:Communication and informatics
Conduct evaluation related to programs, research, and other areas of practice
Keywords: Alcohol, Media Message
Presenting author's disclosure statement:
Qualified on the content I am responsible for because: I have been a research assistant at the Center on Alcohol Marketing and Youth for the last two years and have worked on multiple federally funded, alcohol policy projects in the US and in Canada.
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.
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